Film is an important medium which has become an integral part of the social and political life of Tamils
Plans are afoot to establish a film institute in Madurai Kamaraj 
University to cater to the aspirations of youngsters who want to make it
 to the tinsel world, enter digital media circles and make a mark in 
alternative film making. Kalyani Mathivanan, Vice-Chancellor, MKU, has been taking concerted 
efforts
 to have a film institute modelled on the Pune based film institute, 
which has been received well by academicians working on film studies and
 film production. In the last one hundred years of Indian cinema, 
Tamil Nadu has an inimitable space in the history of cinema as the 
connecting line between films and Tamil socio-political reality has been
 thicker than expected.
Film is an important visual medium which has been an integral part of 
the modern social and political life of Tamils. Nothing could exemplify 
this better than the title song of a film, ‘Aanpaavam,' where Maestro 
Ilayaraja's rendition says, “Indiran Vandathu Chandiran Vandathu Indha 
Cinemathan; MGR Vandathu NTR Vandathu Intha Cinemathan; Kalai 
Valarnthadhum Ingethan Kadhal Sonnadthum Ingethan; Katchi Valarthadum 
Aatchi Pidithathum Indha Cinemathan.” The Hindu looks at how the 
academic world in Madurai has been engaging with films and aspects of 
film making in theory, production and consumption points of view and the
 significance of having a film institute here.
Film studies
Film historian Rajan Krishnan, states that cinema is a theoretically 
challenging subject, a very complex area of study which needed to be 
explored more. “There is a crisis of academic criticism as we do not 
have separate disciplines such as cultural studies or film studies as in
 the West, and even if it is there, it is in a nascent stage.” Citing an
 example of the West's contribution to film theory and literature, he 
talked about how Italian neo-realism films, which though hardly about a 
dozen could generate close to 400 books dealing with the various 
theoretical and technical aspects. “We have produced more than 5,000 
films but there has been a lack of proper criticism of those films.”
As far as films are concerned under academia here, the concentration 
basically goes to film production. The folklore touch of film studies, 
which is centered around the consumption part i.e., from the viewing 
aspect, is conspicuously missing, says T. Dharmarajan, Head, Department 
of Folklore, MKU. He further says that like rural folklore where aspects
 of deification, possession and rituals to gods and goddesses are being 
done, we have fan clubs which are seen as part of urban folklore, 
deification of matinee idols, performing milk abhisekham and the entire 
cultural edifice related to those carnivals. Folklore is concerned about
 how films are consumed within the society, and it is at the consumption
 levels and pattern the political messages are confirmed, Dravidian 
movement and its relationship with films area great example. Another 
aspect from folkloristic point of view is that films are a major threat 
to traditional folklore. So it becomes essential to study about films as
 they corrupt the former; however it is a two-way process, where 
traditional folklore provides fodder to films, especially the comical 
aspects and buffoonery. Finally from the production point of view also 
folklore's contribution to films is important, fairy tales and ballads 
have provided the story pattern for many films especially in the case of
 MGR films.
The folklore department focuses on popularizing the unsung genre of 
ethnographic films, we can train students to produce ethnographic films,
 when it comes to alternative cinema, we talk about documentaries and 
short films but ethnographic films are not discussed, it's a creative 
cultural concept which needs to be engaged with. Film institute 
concentrates on the production aspects of film making but how to watch 
films and understand them is lacking among the viewers. This lacuna 
leads to a situation where films are made mostly depicting cult 
formations and hero centric ones, says J. Balasubramanian, Head (in 
charge) Department of Journalism and Science Communication, MKU.
Though we produce films which are mostly commercial ones, we lag behind 
in the making of historical films, so we are left with a situation to 
digitally re-create and re-release old films like Karnanand Veerapandiya
 Kattabomman, though film historians have claimed that these films have 
many factual errors and provide false consciousness. Post graduate 
courses in film studies could bridge this gap not only at the level of 
helping production form but also from the consumption point of view and 
could as well help in the creation of films with historical precision. 
The Department of Journalism and Science Communication conducts film 
screening once a week called Vellithirai and Department of Folklore has 
Folk Media Club, which screens films twice a month.
The establishment of a film institute in Madurai would help in a 
great way to inculcate a culture which could influence film making and 
lead to a situation where good historical films could be made , he said.
 For the last 15 years Madura College has been conducting awareness 
programmes on alternative films, it includes documentary and short films.
 “Right from 1984, we started screening films mostly getting them from 
embassies, to show students that there is another form of filmmaking,” 
says R. Murali, Principal, Madura College. Thanks to technology, things 
have changed a lot; it has democratized film making now. All you need is
 a camera. Formalism has been replaced through immediately captured 
images. The basic idea is to make students appreciate good art forms in 
films. Mainstream films are too commercial and are dishonest except for a
 few in depicting realities.
“Madura College has been organizing film festivals for the last 
13years, and now with an effort to blend technology and the philosophy 
of films we have started two courses, Diploma in Digital Video Editing 
and Diploma in Cinematography. The courses would be held in a lucid 
format with film theories, and flexible eligibility conditions. MKU film
 institute could help us jointly organize workshops and establish the 
much needed space to nurture the sense of appreciation to alternative 
film world,” Prof. Murali concludes. 
http://www.thehindu.com/news/cities/...cle3344864.eceLabels: film industry, madurai kamaraj university