Brand Speaks NASSCOM Madurai

Dear All,

With the emerging of new IT –BPO destinations, we are contented to invite you to our First edition and 37th session of NASSCOM Emerge Forum in Madurai, TN.
It’s time your Brand Speaks !
Outsourcing has changed. Most will agree and a chosen few have realized back in 2006. Fewer still have readied themselves for the current version 3.0.
Building an armoury which can help you win in Marketplace 2.0 will need to have breakthroughs in innovations which were not even dreamt about a few months back, technologies and their interplay acting as super-catalysts for the customers and consumers and marketing machinery which goes beyond websites and brochures.
This is about marketing and doing it to world class standards and getting your brand to really speak up. Finally, In 36 minutes, 18 ‘tested’ ideas on being able to leverage your brand to gain disproportionate gains in customer mindshare are shared.
The construct of the ideas are around:
1. How does one differentiate the brand truly when the offerings ‘appear’ the same?
2. What are the outliers doing?
3. Building a brand from the start requires that the owner does a few things at the very beginning. A lion cub is a lion when it is born, not after it is 8 years old.
4. Marketing is not just digital. As yet. Leveraging physical properties is essential too
5. Lessons from other industries which IT industry can learn and build on.
Please join us to hear from Mr. Sunder Madakshira the Marcom expert. We look forward to your valuable participation.

Best Regards,
K Purushothaman
Regional Director
NASSCOM
TN & Kerala


PROGRAMME
1000 hrs - 1030 hrs
Registration & Networking
1030 hrs – 1045 hrs
Welcome Address, About NASSCOM Emerge Forum & Introduction of the Speaker by NASSCOM
1045 hrs – 1100 hrs
Quick Introduction by participants
1100 hrs - 1200 hrs
Presentation by Mr. Sunder Madakshira, Vice President – Marketing and Communications, SAP Labs India
1200 hrs - 1220 hrs
Q&A
1220 hrs - 1230 hrs
Vote of Thanks by Mr. R.Sivarajah, President – SIDA & Jt. Managing Director & CEO, Winways Systems Pvt Ltd
1230 hrs Onwards
Networking Lunch




16 Aug 2011 Tuesday
1000 hrs - 1300 hrs
Madurai


Who Should Attend?
• CEO’s & Sr. Mgt
• Entrepreneurs
• Marketing & Communications Folks
• Strategy & Planning Folks

Venue
Hall: Rani Velunachiar
Fortune Pandiyan Hotel, Madurai, TN
Registration
There is no cost involved to attend this forum.

Please do send your confirmations latest by 15th Aug 2011 to Senthil at chennai@nasscom.in
with the following requisite:
Name:
Designation:
Company Name:
Contact No:
Email Id:

Dress Code
Formals
In Association with

Speaker Profile :
Sunder Madakshira is the Vice President – Marketing and Communications at SAP Labs. His passion is generating and executing ideas which give disproportionate leverage in the market. For the past 16 years, he has worked and learnt from path-breakers and game changers in communication to customers and talent pool and other corporate stakeholders. He has played leadership roles in the sales and marketing functions at Infosys, WIPRO, Symphony Services and Hindustan Levers.
He has spoken at many industry and academic forum including at CII, NASSCOM, IIM Bangalore and IIM Calcutta on the topics of interest in Marketing. He holds a Post Graduate Diploma in Management from the T A Pai Management Institute, Manipal (TAPMI) and an Engineering Degree from the R V College of Engineering, Bangalore. He has finished top of his class throughout his academic career, winning the Prestigious Agro Evo Gold Medal award to the Best Outgoing Student at TAPMI and a Gold medallist from Bangalore University.

CII Madurai SIDA Awareness session on IT opportunities in Madurai

Information Technology Enabled Services Cluster in Madurai

An Information Technology Enabled Services (ITES) cluster is likely in Madurai. Members of the Software Industries Development Association of South Tamil Nadu , deliberated on the formation of an ITES cluster here on Sunday.

The concept, requirements and likely benefits from the Government were explained by Mr K.R. Gnanasambandan, Cluster Consultant and Vice-President, Tamil Nadu Small and Tiny Industries Association (Tanstia).

He pointed out the emergence of an engineering cluster and a rubber cluster in Madurai , automated match clusters in Virudhunagar, printing cluster in Sivakasi, coir cluster in Singampuneri and other clusters elsewhere in the country for the purpose of manufacturing, marketing and for the purchase of raw material and processing etc.

Source: Hindu Business Line

SIDA Meet at Dot Com Infoway Madurai

The Annual Planning Meeting of SIDA (Software Industries Development Association of South Tamil Nadu) was held at the premises of Dot Com Infoway’s Madurai office on December 22, 2010.

SIDA (Software Industries Development Association of South Tamil Nadu) was formally launched in October 2010 with the primary objective of supporting local software services companies to achieve international standards and thereby, create a conducive environment for Information Technology in South Tamil Nadu, India. As a part of the forum’s activities, an Annual Planning Meeting was held at Dot Com Infoway’s Madurai office premises recently, on December 22, 2010.

The President of SIDA, Mr. R. Sivarajah of Winways Systems Private Limited welcomed the members and briefed the establishment process of the forum and spelled out objectives of the meeting. He also briefed on the work plan for the year 2011. The Secretary of SIDA, Mr. Ashwin Desai of A&T Network Systems announced the proposed structure of the forum, including that of the chairpersons for SIDA’s various panels.

The office bearers for the year 2011 will be as follows: Mr. R. Sivarajah – President; Mr. A. Kathirkamanathan and Mr. C. R. Venkatesh as Vice Presidents; Mr. Ashwin Desai as Secretary; Mr. Shivakumar as Joint Secretary; and Mr. P.Varadarajan as Treasurer. The panel for Human Resource Development will be headed by Mr. C. R. Venkatesh while Mr. A. Kathirkamanathan will be the Head of Finance and Fund Raising panel. Mr. Srinivasan will lead the panel for Business Operations Support and Mr. S. Radhakrishnan will be panel head for Business Development.

The members of SIDA discussed about various issues related to the software industry in South Tamil Nadu. They demanded Elcot to provide projects related to South Tamil Nadu to the software industries located there. They also planned to organize a Road Show in Chennai and Bangalore as a step for brand creation. The members were also advised to purchase land in Madurai SEZ with a vision to form a cluster in the near future.

As the Chairperson of HRD, Mr. C. R. Venkatesh of Dot Com Infoway handled a session on Human Resource problems faced in a tier II city like Madurai. He said that the best and usual method for hiring is through job portals and people mostly hire from other cities like Chennai, Bangalore, Hyderabad and Kochi. The company has to offer outstation candidates a relocation bonus, in addition to the allowances for food and accommodation. So, to tackle this problem, “70 percent of the employees are appointed as freshers” in his company, he added. Further, in his speech he said, “Poaching is a main problem here in Madurai and we should stand united to curb it.” Other members also shared their views about the united initiatives SIDA needs to take to curb problems faced by IT companies in Madurai and South Tamil Nadu.

About Dot Com Infoway:

Dot Com Infoway is a multi-national information technology company based in India, with offices in Netherlands and the United States. An ISO 9001:2000 certified multi-disciplined IT company, DCI is a Microsoft Gold Partner and Sun Associate Partner and a proud member of the prestigious NASSCOM and STPI. For more than a decade, Dot Com Infoway has been offering a full suite of information technology services to numerous small, mid-sized and enterprise class clients in the Americas, Europe, Australia, Africa and far-east countries. DCI’s spectrum of services includes Custom Software Development, Mobile Application Development, Mobile Application Marketing, Web Design and Development, Internet Marketing, Content Management Systems Development, e-Commerce solutions development and other complex software development projects that serve the needs of B2B and B2C clients. The company has been consistently listed among the fastest growing companies in India and abroad and is ranked as one of the top 5 mobile app development companies in India.

About SIDA:

SIDA is Software Industries Development Association of South Tamil Nadu. Launched in October 2010, SIDA’s primary objective is to help IT companies in South Tamil Nadu achieve international standards and compete on par with their counterparts in India and abroad.

Source Page :- http://www.dotcominfoway.com/news-room/press-release/sida-meet-at-dot-com-infoway

Press Information:
Dot Com Infoway

Plot No 3, Vaigai Colony II Floor
Anna Nagar,
Madurai – 625 020
Tamil Nadu
India
Tel: +91-452-2522257

Contact Person:
C.R Venkatesh
CEO
Phone: +91-452-2522257
eMail: info@dotcominfoway.com

Web: http://www.dotcominfoway.com