Brand Speaks NASSCOM Madurai

Dear All,

With the emerging of new IT –BPO destinations, we are contented to invite you to our First edition and 37th session of NASSCOM Emerge Forum in Madurai, TN.
It’s time your Brand Speaks !
Outsourcing has changed. Most will agree and a chosen few have realized back in 2006. Fewer still have readied themselves for the current version 3.0.
Building an armoury which can help you win in Marketplace 2.0 will need to have breakthroughs in innovations which were not even dreamt about a few months back, technologies and their interplay acting as super-catalysts for the customers and consumers and marketing machinery which goes beyond websites and brochures.
This is about marketing and doing it to world class standards and getting your brand to really speak up. Finally, In 36 minutes, 18 ‘tested’ ideas on being able to leverage your brand to gain disproportionate gains in customer mindshare are shared.
The construct of the ideas are around:
1. How does one differentiate the brand truly when the offerings ‘appear’ the same?
2. What are the outliers doing?
3. Building a brand from the start requires that the owner does a few things at the very beginning. A lion cub is a lion when it is born, not after it is 8 years old.
4. Marketing is not just digital. As yet. Leveraging physical properties is essential too
5. Lessons from other industries which IT industry can learn and build on.
Please join us to hear from Mr. Sunder Madakshira the Marcom expert. We look forward to your valuable participation.

Best Regards,
K Purushothaman
Regional Director
NASSCOM
TN & Kerala


PROGRAMME
1000 hrs - 1030 hrs
Registration & Networking
1030 hrs – 1045 hrs
Welcome Address, About NASSCOM Emerge Forum & Introduction of the Speaker by NASSCOM
1045 hrs – 1100 hrs
Quick Introduction by participants
1100 hrs - 1200 hrs
Presentation by Mr. Sunder Madakshira, Vice President – Marketing and Communications, SAP Labs India
1200 hrs - 1220 hrs
Q&A
1220 hrs - 1230 hrs
Vote of Thanks by Mr. R.Sivarajah, President – SIDA & Jt. Managing Director & CEO, Winways Systems Pvt Ltd
1230 hrs Onwards
Networking Lunch




16 Aug 2011 Tuesday
1000 hrs - 1300 hrs
Madurai


Who Should Attend?
• CEO’s & Sr. Mgt
• Entrepreneurs
• Marketing & Communications Folks
• Strategy & Planning Folks

Venue
Hall: Rani Velunachiar
Fortune Pandiyan Hotel, Madurai, TN
Registration
There is no cost involved to attend this forum.

Please do send your confirmations latest by 15th Aug 2011 to Senthil at chennai@nasscom.in
with the following requisite:
Name:
Designation:
Company Name:
Contact No:
Email Id:

Dress Code
Formals
In Association with

Speaker Profile :
Sunder Madakshira is the Vice President – Marketing and Communications at SAP Labs. His passion is generating and executing ideas which give disproportionate leverage in the market. For the past 16 years, he has worked and learnt from path-breakers and game changers in communication to customers and talent pool and other corporate stakeholders. He has played leadership roles in the sales and marketing functions at Infosys, WIPRO, Symphony Services and Hindustan Levers.
He has spoken at many industry and academic forum including at CII, NASSCOM, IIM Bangalore and IIM Calcutta on the topics of interest in Marketing. He holds a Post Graduate Diploma in Management from the T A Pai Management Institute, Manipal (TAPMI) and an Engineering Degree from the R V College of Engineering, Bangalore. He has finished top of his class throughout his academic career, winning the Prestigious Agro Evo Gold Medal award to the Best Outgoing Student at TAPMI and a Gold medallist from Bangalore University.