Apptivo fundraising apps for SMEs and 50 other applications - a Madurai company

US-based Apptivo, which claims to be the world’s first software-as-a-service (SaaS) platform that manages all aspects of a small business, says its new fundraising application can tackle such woes of start-ups and SMEs. The company has its development centres in Madurai and Chennai.

Apptivo currently has 50 productivity apps for SMEs like project management, invoicing, timesheets, CRM and other necessities to run their business. They function as individual web applications on the Apptivo platform but are also integrated with each other for easy accessibility.

“The new fundraising app can record ‘soon-to-be’ entrepreneurs’ or existing SMEs’ investment leads to prospective angels or VC investors, their interest levels and how much they are willing to invest. It is almost like an investor’s relationship management tool and can record only documents right now,” says Apptivo founder and CEO Bastin Gerald.

Besides, he added, an audio/video presentation can be created and sent across to VCs. Using this proposed platform, VCs can give their comments and can put in money also, all done online and in real time. “We should be launching this new fundraising collaboration hub in India in the next six to nine months,” Gerald said, adding that plans are afoot to file for patents for the fundraising collaboration hub.