Levis showroom in Kalyani Square in Madurai - Kalyani Associates Madurai - Retail industry in madurai - Madurai Dress Shopping

The Levis store at the Kalyani Square rocked with music and celebrations last Friday. The occasion was the 158th anniversary of the existence of the blue jean. And it was being celebrated simultaneously in all stores across India.

Levis showroom manager Mr. Maheshwaran said most women in Madurai still do not wear jeans, but men's apparels are going great. However, he added, "every youngster who works and earns, prefers wearing branded clothing. We teach and train fashion.”

History holds that on May 20, 1873, Bavarian immigrant Levi Strauss and his partner Jacob Davis introduced the world's first blue jeans, which turned into the most iconic American clothing brand. Now, Levi Strauss & Co. is one of the world's largest branded apparel companies and a global leader in Jeanswear, marketing its products in more than 110 countries. Levi's jeans have become the most recognizable and imitated clothing in the world.

Sourced from Hindu Newspaper