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Made in Madurai                

Saturday, July 29, 2006

Company Name Publicity and Also community participation - corporate social consciousness

I was asked a question - what would we do if we have to get the company name out and at the same time do some good work like Community Help or Social Service... Here was my answer -

(i) We can donate money (like Rs.100 per head per month from a company) to any recognized Non-Profit organization as charity. If we just give money to them, our second purpose of getting our name popular is not done very effectively. Please read other three points, which I think it is good.

(ii) We could do a rally on a Saturday or Sunday for two hours for a social cause (ex: Donate Eyes or AIDS) with – (i) the company T-shirt ON and have a banner which states the cause and at the same time have the mentioned in the banners. Also, we need to have a Press (Notice) Release for this event. This will be effective for getting both our needs fulfilled.

(iii) We could arrange for a small medical camp or any public activity (which many people on road will see) in the city, while our banners are up. Also most importantly, we should have a quick press (notice) release for this event. This will be very effective as well.

(iv) Last one – we could have a small kiosk – anywhere near any "Hi-Tech City" or "Tidel Park" kind of a place – having our banners on – for collecting funds for a particular cause – sometime on a Sunday(in case of theatres) OR early evenings on a weekday(in case of IT Tech City Parks).

Do you agree?!

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