Reading on Web than listening to radio!

People are spending a lot more time during the day on the Web, too -- on average about 120 minutes. That's less than they listen to the radio, but much longer than the roughly half hour they read newspapers or magazines. (TV is still the media king, gobbling more than 240 minutes of a viewer's day.) A decade ago, people were spending less than an hour on the Web, the study says.

Read More in Business Week here