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Made in Madurai                

Tuesday, April 04, 2006

SUN Network and Business!!




If you are a constant watcher of Sun TV, your memory will be filled with "Dinakaran" all over! Every fifteen minutes, there is an advertisement for Dinakaran - saying that it is just 1 rupee. There is a caption for Dinakaran as well - "Soooper Maa".

I would say that Dinakaran had reached every corner of Tamil Nadu state. When I called India from US to my relative's place and also my home there - I was told they changed to Dinakaran subscription!!!

Dinakaran had become a success for sure!! In addition to that, there is Tamil Murasu, which is an evening newspaper, while Dinakaran is a morning newspaper. It is all because of repetitive advertisement and also the referral programs between all the channels of Sun Network.

There are lot of things to be learnt from Sun Network, for business!! Please monitor Sun Network's business to understand lot of business!!!

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2 Comments:

  • FYI, Sun TV is entering the market today. I mean, Sun TV is getting public. Read more here..
    http://in.news.yahoo.com/060327/54/636r4.html

    By Blogger Arun Ponniah S, at 12:09 PM  

  • Thanks for the info Arun!

    By Blogger Madurai Machan, at 10:05 PM  

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