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Made in Madurai                

Thursday, January 05, 2012

Aravind Eye Hospital - Speciality Business Model - World needs to learn

Mazumdar-Shaw Cancer Center is doing is similar to the Madurai-based Aravind Eye Hospital.

Deceased management guru CK Prahalad had trumpeted how the Aravind Eye Hospital had created a new hospital business model. Aravind’s founders use a tiered pricing structure that charges wealthier patients more for fancy meals or air-conditioned rooms, letting the firm cross-subsidise free care for the poorest. Aravind rotates its staff at its five hospitals to deal with both paying and non-paying patients so there is no difference in quality.

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