Software Marketing in Tamil Nadu, India - Marketing plan and steps for Software in India tamil nadu Chennai Trichy Madurai Coimbatore

If you have built a software and looking for a software marketing partner, here we are to help you - Maayaa Marketing Services.

An ideal marketing "short" plan/steps looks like this -

Software Marketing is a very professional marketing platform, where it involves B2B selling, unlike other marketing and selling processes. This will take professionals to reach out to right contacts in enterprises, who will be deciding persons in any company in terms of IT infrastructure. We are ready to do the marketing for you.

Since this will involve dedicated resources and reaching out to contacts in person, we would need a commitment compensation every month for the outsourced marketing execution for the software product.

I would like to prepare a detailed Sales and Marketing Plan/Document, once you agree to the proposal. Because, it takes reasonable amount of time to come up with one, which will have to actually work. Please read on...

However, here are some high level bits and pieces of the Marketing and Sales Plan for your Software Product.

Things to do between you and Maayaa Marketing:
1) Come up with a detailed plan.
2) Have a demo and understand the product
3) Understand the strengths, weaknesses.
4) What is the USP?
5) How is it different from other products? Who and How do we beat competition?
6) What problem does this product solve?
7) Maintenance and Support
8) Cost of the product
9) Company profile
10) Previous similar products

Some High Level Marketing Steps:
1) Market Research and Study:
Find out who (which company(ies) is(are) currently facing this problem. They are our potential customers. What kind of problem? In what scale?

2) How to reach out to them? Identify all the ideas to reach out. There is going to be LOT of ways to reach out - Internet, Tele and Field and In-person.
In addition to reach out - it could be broadcast and also it could be reaching out to right preson (like here in this example it is Software Marketing, where the appropriate IT manager or CIO or VP or decision maker of the Software Infrastructure of any company has to be reached).

3) Once reached out, set appointments and do direct demos.
4) After demos, followups and close the deal.

The execution of above steps would include bunch of resources to be allocated from our team.
1) Market Research Professionals, 2) Internet Marketing Team, 3) Tele-Marketing Team, 4) Marketing Executives (demo purposes)

Apart from that, the team has to be allocated with all the equipments for performing their duty of Sales and Marketing like - Phone, Computers, Marketing Materials/Equipments like Brochures etc., Any kind of field exercises to be done and their expenses.

Depending upon the amount of expenditure to have a team allocated to this project and perform the job effectively, we would need Rs.____________ per month at least in initial stages. Actually, it is a discounted rate for the amount of expenses the Software Marketing would incur. Once we pick it up and get a momentum (3 to 4 months), we can change the payment model to be based on the number of sales we make.

I would suggest you to consider this as an investment and as a marketing budget for marketing the product and reach to the appropriate audience who is craving for this kind of product.

Some of the controls you can have is - You will be provided with periodic status and you can monitor the progress and also we will provide one point of contact for you. You can understand how many are in pipeline (leads), opportunities, prospects, customers etc., at every stage.

Given this situation, you can be assured that we will close deals starting from 3rd or 4th month, from the first day of execution.

If this sounds good, we can meet and talk further. Please let me know.

Thank you
Tamil Selvan.
Maayaa Marketing Services
maayaamarketing@gmail.com
+91-9629557866